About Us

“I believe every man is born a gentleman. But as we grow, life has a way of letting us forget that truth. Then one day, a light turns on — and we realize we were always meant to be more than just men. We were meant to grow, to evolve… to become gentlemen. “

Founded in Atlanta, GA in 2013, CLIFFORD FRANKLIN was born from a vision that began long before. It started with a young man who grew up learning the value of being intentional — in his actions, his words, and his appearance.

He watched his grandfather transition from working the fields in overalls six days a week to stepping out in his Sunday best on the Sabbath. No matter what he wore, he commanded respect — not through loudness, but through presence. The lesson was clear: how you present yourself is a reflection of how you see yourself.

"You may not be the most physically attractive man in the room—but you should always aim to be the most stylish."

Our ambitions will always be the same: to improve men’s fashion and to carry on a sense of an inherited style. We stand behind quality, comfort and expressive collections.

We believe style isn’t just about what you wear — it’s about how you show up in the world.

Specializing in bespoke-crafted bow ties, pocket squares, beaded gemstone bracelets, and refined essentials, we design for the intentional gentleman. The man who moves with purpose. Who balances humility with confidence. Who values exclusivity and is always evolving into his best self.

This is more than fashion.  It’s a movement.  Dress with Intent.